OUR PROBLEM

Customers often struggle to find the right content quickly due to poor navigation, confusing categorization, and ineffective search filters. Without a clear structure, they end up frustrated, bouncing from pages without finding what they need. By improving card sorting, taxonomy, filtering, and tagging, we can create a more intuitive experience that aligns with user expectations. The goal was to make information easily discoverable, reduce friction in search interactions, and ensure users get to their desired content faster and with less frustration.

OUR SOLUTION

When you're in a grocery store and you don't know where something is, the traditional way to find your item would be to ask someone or look up at the top of the aisles to find categorized keywords. We wanted our search functionality to work the same way.